Shop Dog Custom Metal Works

Shop Dog came to us with a list of wanted elements for their visual identity. To start the project we met and discussed what they envisioned for the brand. Some of their ideas were as follows:

• To use the font they created (or something similar)

• Include a Bernese Mountain Dog

• Include a paw print

Combining these elements took critical thinking, creativity, and collaboration with Lost Design Co. After going over their sketches and inspiration we ended up using metal-inspired colours, a Bernese, and a heavy font to achieve a friendly, yet strong brand look!